A print advertisement for HAL Extraction featuring the company’s new Degassing Cabinet product in Grow Magazine.
A series of logo treatments for mugs, t-shirts, stickers and more to celebrate climbing and mountaineering company Trango’s 30th anniversary in 2021. The designs are a mix of modern aesthetic and throwbacks to the company’s 1991 origins.
All climbers are familiar with the safety check procedure for climbing with a partner, but there is no established procedure for climbing alone on an auto belay device.
I developed the Climb Blue pre-climb safety checklist for TRUBLUE Auto Belay to be a memorable mnemonic device that shows climbers definitive steps to take before climbing on an auto belay.
TRUBLUE Auto Belay had recently signed professional climbers Kevin Jorgeson and Chris Sharma to represent the brand. These multi-platform ads play off the brand’s established tagline, “Most Tested, Most Trusted, Most Tru” while introducing the athletes as brand ambassadors.
I developed this timeline for TRUBLUE Auto Belay in an effort to market itself as climbing’s biggest innovation of the decade. All copy and illustrations are original.
Labels for a line of CBD tinctures for cats and dogs.
